Auction Programme

The exclusive Harcourts Auction Programme provides real estate professionals with the necessary skills, knowledge and resources to enable them to list and sell property using the Auction method of marketing.

Auction for Sales (Day 1)

Target Group: Sales Consultants, Office Managers and Business Owners

What you will Learn

  • The auction method of marketing property and why no-price marketing can be so successful
  • Scripts to assist you with handling common seller concerns about auction
  • The importance of the auction listing file and what it should contain
  • How to identify components for bidders packages and review high profile auction marketing plans
  • How to work with buyers for auction and explain the benefits of the auction process to them
  • Effective scripts for discussing price with buyers of no-price property
  • How to handle offers prior to auction and hold buyer interest up until the auction day
  • How to establish a strong working relationship and communicate effectively with sellers

Industry Qualification Units Delivered

Programme Structure

The Auction for Sales Programme is a full day often run in conjunction with our Auctioneering Programme out of Academy training rooms.

Auctioneering Programme (Day 2)

Target Groups

  • Those wishing to become an auctioneer
  • Sales Consultants, managers and business owners wanting an understanding of the auction day process
  • Those completing their full Real Estate Licence

Industry Qualification Units Delivered

What you will Learn

  • Responsibilities of an auctioneer and sales team
  • How a reserve set meeting is conducted and what your responsibilities are leading up to the auction day
  • Successful auction day strategies and understand auction procedure
  • How to work the auction floor and know the tasks and scripts required of you whether the property is sold or passed in
  • Laws and legislation governing the auction process
  • Calling an auction
  • Communicating with sellers during the auction
  • Procedures for a successful sale under the hammer or when passed in

Programme Structure

The Auctioneering Programme is a full day and usually runs in conjunction with the Auction Sales Programme to provide both industry qualification units required for an Auctioneering Licence.

Further information

For all course enquiries and pricing details, please contact us.