Sales. The Harcourts Way
Sales. The Harcourts Way. is much more than a training program; it's a professional development package for those getting started in real estate sales.
Discover how Harcourts agents dominate their marketplace by investing in five key areas:
- Consultative Real Estate
- Lead Generation
- Listing Property
- Client Service
- Harcourts Products & Services
About the Program
Who: Emerging Sales Consultants wanting the best start at attaining a lifetime of success.
Level: Foundational
Duration: 3 months (total)
Cost: Contact your local Academy team for pricing
Where: Blended Delivery Online + Classroom program
Program Overview
Focused on lifting performance, Sales. The Harcourts Way. is purpose-built to provide emerging sales consultants with the mindset, skillset, structure and needed to be successful in the real estate industry.
Program Structure
The full program is a blended offering consisting of foundational online modules, classroom-based application and practice, and structured support to maintain accountability and designed to accelerate learning and development.
Part 1 - Foundational Online Modules
Online modules covering key real estate concepts. Designed for use on-demand; the online modules can be accessed at any time in Academy Online.
Modules Available:
- Consultative Real Estate
- Lead Generation*
- Listing Property
- Marketing Property
30-60 min (each) | Online & On-Demand
Part 2 - In-class Application & Practice
Facilitated in the Academy classroom, over two-days we take an in-depth look at lead generation and listing property the Harcourts way. Attendees leave with a 90-Day plan.
Content Covered:
- Communicating effectively with clients
- Establishing and building rapport
- Prospecting through activity-based prospecting methods
- Harcourts Listing System tools & resources
- Comparative market analysis and factors that impact on property value • Handling client questions or objections
Part 3 - Structured Support
Three support sessions spanned over a 90 day period following the 2-days in-class. Sessions are tailored to meet the needs of the group and are an opportunity to check-in at key points to maintain focus, accountability and momentum.
Content Covered:
- Check-in on KPIs set in 90 Day Plan
- Shared learnings, wins and challenges
- Tailored learning/coaching content (specific to the group) • Accountability homework tasks
2 days in-class run monthly